I build brand identities and direct campaigns for hotels, cafés, museums and the people who start them. From the first sketch to launch day, I lead the work that makes a brand feel like a place you want to be.
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About
I'm a creative director with ten years in branding, art direction and campaigns across the Gulf and the Levant. My work sits where identity, photography and words meet, so a brand looks sharp and still sounds like the people behind it.
Today I lead creative at Studio Rimal in Dubai, where I grew from designer to creative director in six years. I run a team of nine, guide clients from strategy to launch, and keep every detail, from a menu's type to a hotel's welcome note, true to the idea.
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Work experience
Studio Rimal
Dubai
- Creative DirectorFeb 2023 – Present
- Design DirectorJan 2021 – Feb 2023
- Senior DesignerMar 2019 – Jan 2021
- DesignerSep 2017 – Mar 2019
Atelier Nakhla
Beirut
- Junior DesignerJun 2016 – Aug 2017
- Design InternJan 2016 – May 2016
Freelance
Beirut
- Designer & Illustrator2014 – 2016
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Skills
Creative strategy, team leadership, client presentations, pitching and proposal writing, workshop facilitation.
Brand identity, art direction, photography direction, Arabic and Latin typography, packaging, motion, campaign concepts, design systems.
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Projects
Marsa Hotels — brand and guest experience
A new identity for six seaside hotels, from the logo to the key cards and the welcome note.
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Bayt Al Qahwa — café chain refresh
A warmer, Arabic-first identity for 22 cafés and the cups people carry around the city.
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Sahara Cycles — "Ride the cool hours"
A sunrise photo campaign that got a desert city cycling before the heat.
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Dar Funoun — museum wayfinding
Bilingual signs and a visitor guide for a museum in a restored 1920s house.
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Tools
The kit I use every week to design, present and keep a studio running:
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Education
Lebanese Academy of Fine Arts, Beirut
Online masterclass
Online intensive
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Let's talk
If you want a brand with a clear idea, a warm voice and no shortcuts, I'm ready to start.