Career
Ten years,one idea at a time
From a Beirut atelier to leading creative at a Dubai studio. The full path, with what I shipped at each step.
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Layla Haddad
Creative Director · Dubaihello@laylahaddad.example+971 4 000 0000
(01)
Experience
Studio Rimal
Dubai
- Creative DirectorFeb 2023 – Present
- Lead a team of nine designers, writers and producers across 14 clients.
- Won Marsa Hotels and Dar Funoun Museum, now the studio's two largest accounts.
- Design DirectorJan 2021 – Feb 2023
- Set up the studio's brand-guidelines practice and its photography direction.
- Senior DesignerMar 2019 – Jan 2021
- Led the Bayt Al Qahwa refresh across 22 cafés.
- DesignerSep 2017 – Mar 2019
- Packaging, menus and campaigns for hospitality clients.
Atelier Nakhla
Beirut
- Junior DesignerJun 2016 – Aug 2017
- Identities and posters for galleries, festivals and small shops.
- Design InternJan 2016 – May 2016
Freelance
Beirut
- Designer & Illustrator2014 – 2016
- Book covers, album art and the first Arabic lettering commissions.
(02)
Profile
Creative director with ten years in branding, art direction and campaigns across the Gulf and the Levant. I lead teams from strategy to launch and write brands that work in Arabic and English alike.
(03)
Skills
Creative strategyBrand identityArt directionPhotography directionArabic typographyPackagingCampaignsTeam leadershipPitching
(04)
Tools
Fi
FigmaLayouts and guidelines
Ai
IllustratorLogos and lettering
Lr
LightroomCampaign grading
Mi
MiroWorkshops
(05)
Languages
ArabicNative
EnglishFluent
FrenchProfessional
(06)
Education
Lebanese Academy of Fine Arts
BA in Graphic DesignBeirut · 2012–2016
Online masterclass
Brand Strategy2022