Projects
Selectedprojects
Five brands, from a seaside hotel group to a museum in an old Beirut-style house. Click any image to see it full size.
(01)
IdentityHospitality2024
Marsa Hotels — brand and guest experience
Six seaside hotels had six different logos and one tired website. Marsa wanted one name guests would remember from the airport to the beach.
- BriefOne brand for six hotels without losing what makes each one local.
- ApproachA tide-line mark, a bilingual wordmark and a colour for every property.
- ResultDirect bookings up 28% in the first season; repeat guests up 15%.
(02)
RefreshFood & drink2020
Bayt Al Qahwa — café chain refresh
A local café chain had grown to 22 branches with an identity drawn for one. The refresh had to feel warmer without scaring away regulars.
- BriefKeep the name, keep the regulars, lose the clip-art cup.
- ApproachHand-drawn Arabic lettering, a cardamom-green palette and cups designed to be seen in the street.
- ResultCup photos on social media tripled; three new branches opened within a year.
(03)
CampaignSport2023
Sahara Cycles — "Ride the cool hours"
A bike shop wanted more people riding in a city where summer starts in April. We made the early morning the hero.
- BriefSell the idea of cycling, not just the bikes.
- ApproachA sunrise photo series shot at 5 a.m. with real customers, and a weekly group ride.
- Result1,200 riders joined the Friday ride; shop sales up 40% year on year.
(04)
WayfindingCulture2024
Dar Funoun — museum wayfinding
A private collection moved into a restored 1920s house with 31 rooms and no obvious route through them.
- BriefHelp visitors find their way without painting arrows on heritage walls.
- ApproachFreestanding bilingual signs in brass and linen, and a folded guide that doubles as a poster.
- ResultAverage visit time up from 40 to 75 minutes; the guide sold out twice.
(05)
LaunchFurniture2022
Nakhla Home — furniture brand launch
Two carpenters from Tripoli started making palm-wood furniture and needed a brand before their first shop opened.
- BriefA name, a logo and a launch in eight weeks.
- ApproachA palm-frond monogram, plain-spoken copy and a catalogue shot in real homes.
- ResultThe first collection sold out in three weeks.
